If you need an efficient content discovery platform that optimizes audience engagement and amplifies content, you can try out Outbrain. Before employing and installing the Outbrain technology, some vital questions are bound to arise in the minds of prospective clients.
The client might want to know:
Whether he can control what content is displayed as recommended on his site:
The client, with the help of the "Settings" dashboard, can decide whether his Outbrain widget would be showing links to content from only his website or would also have links from other websites.
Moreover, this platform offers editorial tools that are available within the "Settings" dashboard and give the client more control over his Outbrain recommendations. The client may block sponsored recommendations by landing page domain or by putting keywords in titles to stop certain content from showing in his widget. All he needs to do is put those terms to his dashboard's block list and they would not be appearing on his site. This sort of data is cached and might take up to an hour to get refreshed.
What is meant by "sponsored recommendations":
People visit a site for finding great content and most often get distracted and disturbed by advertisements that try to convince them to fill up a form or purchase a product. Sponsored recommendations of Outbrain align the needs of the client with that of his audience and thus allow the client to profit by showcasing interesting content that will be actually able to engage his readers.
If you install Outbrain, sponsored recommendations are like all Outbrain recommendations which are links to superior quality content. Customers pay Outbrain to distribute these recommendations all across the publisher partners of Outbrain and these are vividly marked as "paid".
Stringent content guidelines of Outbrain.com make sure that only well-written and interesting quality stories get promoted by the platform. Goal of Outbrain is to provide the readers with links to superior quality content, irrespective of whether they are sponsored or not.
Can a client generate revenues:
A client might qualify for a "revenue share" from hosting "sponsored recommendations" if his website receives more than ten million US article page views monthly and he has had installed the widget for thirty days.
How can he increase revenue:
The client decides the number of sponsored links he wants to appear in the Outbrain unit. If the client wants to increase his revenue, he can contact his account manager for detailed information about ways of optimizing and showing additional paid links or implementing additional units.
Nature of reporting offered by the platform:
Outbrain offers an online dashboard with detailed performance indicators comprising of click-through rates, page views generated by Outbrain's recommendations, RPM, revenue generated by Outbrain's sponsored link program, and most frequently clicked articles. A client can also avail of customized reports from his account manager.
Outbrain.com can grant configuring and reporting rights to multiple users on the basis of per site. The client simply needs to follow the 'Add Blog' process available in the dashboard. The account manager of a client ensures that the client has access to reports as well as other controls.
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